Jute is a natural, sustainable, environmentally friendly fibre adding a relaxed layer of texture and style to any home. Boucle is a thick chunky weave designed to provide durability and practicality to high traffic areas whilst being comfortable and soft underfoot. We recommend treating spots and spills immediately with warm water and paper towel. If the stain persists, contact a professional rug cleaner as soon as possible. Do not scrub rugs as it may cause permanent pile damage. Vacuum regularly with low suction power. Avoid direct sunlight. Regularly rotate your rug to ensure even wear. Use professional rug cleaners only. Shedding of fibres from new rugs is to be expected and will reduce with time.